Turn chaos into
clear decisions

I help businesses cut through complexity, align around what matters, and move forward with confidence

About
Synergy Spark

I'm Raquel Hipólito — a product design leader with 12+ years experience building teams and design functions inside fast-moving tech companies.

I founded Synergy Spark to bring them the strategic thinking to the organisations that need it most — without the full-time hire.

Building a Design function from zero

One team. No processes. No research. No shared language for quality. Over five years I built the team, the culture, the rituals, and the evidence base that turned design into a strategic partner at the leadership level.A B2B SaaS company had no visibility into why self-service users were dropping off. I pulled the data, identified a 70% drop-off at a single friction point, modelled the revenue impact, and walked into a leadership meeting with a business case — not a design deck. The work made it onto the roadmap.

Turning a hidden funnel problem into a business case

A B2B SaaS company had no visibility into why self-service users were dropping off. I pulled the data, identified a 70% drop-off at a single friction point, modelled the revenue impact, and walked into a leadership meeting with a business case — not a design deck. The work made it onto the roadmap.

Shipping an AI product in a week

When the market shifted to AI, one company needed to move fast. I structured a one-week sprint, facilitated a cross-functional team, and shipped a live AI-powered product — from blank brief to public launch in 7 days.

The impact

Testimonials

"She continuously challenges us to go beyond intuition-based prioritisation and demonstrate the business impact of our work."

Cláudia Carvalho, Senior Product Designer

"Pivotal in championing user-centered principles, leading to more cohesive product development."

Mike Khusid, VP Product

Services

Workshops

Structured, facilitated sessions that unlock alignment, accelerate decisions, and turn complex challenges into clear, actionable outcomes.

Strategy

Embedded strategic design leadership for companies at a critical growth moment — without the full-time hire.

One-to-one coaching for senior designers and product leaders navigating career transitions, leadership challenges, or the gap between where they are and where they want to go.