Strategic Design Consultancy
Senior design and product leadership — without the full-time hire.
Embedded strategic support for product and tech companies at a critical moment of growth. I work alongside your leadership team to shape product direction, build your design function, and connect design directly to business outcomes.
There's a gap most growing companies hit somewhere between Series A and Series B.
The product is working. The team is shipping. But the decisions are getting harder, the design function isn't keeping pace, and nobody has the bandwidth — or the experience — to step back and ask the harder questions.
You need senior design and product thinking at the leadership level. But you're not ready to hire a full-time Head of Design or VP of Product. And even if you were, finding the right person takes months you don't have.
The problem
I embed alongside your team — part-time, for a defined period — and bring the strategic design leadership your company needs right now.
Depending on where you are and what you need, that might mean shaping your product strategy and roadmap, building or strengthening your design function, introducing research and evidence-based practices, facilitating alignment between product and engineering, or coaching the design talent you already have.
This is not execution support. It is the strategic leadership that makes execution possible.
The strategy support
Design stops being a service function and starts being a strategic partner. Decisions get made with more confidence and less rework. The team has a clearer sense of what they're building and why it matters. And the foundation is in place to keep scaling — with or without me.
What changes
Early-stage and scale-up product companies — typically 20 to 200 people — that need senior design and product thinking at the leadership level and aren't yet ready or able to hire full-time.